Indianapolis-based Simon plans to open five outlet malls this year, up from two last year. Owner Simon Property Group, whose local portfolio also includes Northgate Mall, says its focus for new development is on premium outlets. “People are looking for value, and this is what we offer,” said Michele Osgood, the outlet mall’s marketing manager.
Current tenants Coach, Columbia Sportswear, DKNY, Polo Ralph Lauren and Tommy Bahama also will move to larger space in the new buildings off Interstate 5, near Marysville. The expansion will give the 8-year-old shopping center half a million square feet and up to 125 stores starting in June. Locally, Seattle Premium Outlets on the Tulalip Tribes Reservation soon will unveil a 100,000-square-foot expansion with more than a dozen new stores, including American Eagle Outfitters, Armani Exchange, Clarins, Diane von Furstenberg, Forever 21, MaxStudio and The North Face. discretionary spending, some stepped up the pace of construction of stores catering to bargain hunters. While developers shelved plans for new full-price shopping centers amid a sharp downturn in U.S. The recession brought to a near-standstill all but one segment of shopping-center development in the past few years: the outlet mall. Seattle Premium Outlets, located off Interstate 5 on the Tulalip Tribes Reservation, is opening more than a dozen new stores to attract a growing number of bargain hunters.
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